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There are a wide variety of aromatic rice varieties but only some specific varieties are identified as ‘Basmati’. The name comes from two Sanskrit root words – Vas which means aroma; and Matup which means ingrained.
Basmati was earlier grown only for some of India's royal families. Later, it has undergone a massive revolution, making India the world's leading exporter of this wonderful aromatic rice. Even if it was grown in different parts of the country for ages, it is not easily available for everyone as it is today. The first recorded mention of Basmati is in the Punjabi epic story Heer Ranjha, written in 1777 by Waris Shah. During that time, Basmati was considered a luxury rice only cultivated for royalty which made it very expensive.
Things changed starting in the late 1960s when the Indian Agricultural Research Institute, popularly known as the PUSA Institute, was under the leadership of Dr. VP Singh. Dr. Singh worked towards scientifically developing newer varieties of Basmati. India, at the time, became the epicenter of the Basmati revolution, and KRBL was the company that made this transition happen. It was the only company that believed in the potential of newer and developed varieties of the best basmati rice by the IARI (PUSA Institute) and was instrumental in promoting, growing, and marketing these new breeds like PUSA-1121, which are now the most popular and most grown varieties of Basmati Rice in the selective regions of India.
KRBL through its flagship brand INDIA GATE BASMATI RICE is now present in every corner of India with a strong distribution network. It has helped to make basmati a global product and now exports to over 82 countries across the globe. Discovery Channel through their flagship series INSIDE OUT has covered this journey of the millennium, of a product so premium that can rightly be called “The God of Grains”. Now, it has turned into the best basmati rice brand in the country.
There are now different variants of India gate basmati rice available. Among the different types, the India Gate Super Basmati Rice is a popular choice for serving several special dishes across the country. This variant of India gate rice has become the ideal choice for many consumers. This specific type is aged a minimum of 1.5 years which gives the best volume and fluffiness which also improves its aroma and taste.
Basmati – The God of Grains is an incredible story of how this wonder grain from India is carefully selected, processed, and checked before being packed for millions of customers across the world. It is also a testament to everything that makes KRBL, a leading industry player, right from developing the perfect seed and maintaining the international industrial standards of manufacturing, production, and packaging to marketing to deliver the highest quality of our rice products. Indulge in the complete journey of Basmati Rice from Farms of India to the plates of unlimited cuisines across the world. This is the story of an ancient, yet modern grain. This is the story of Basmati -The God of Grains.
So, the next time you bite into a spoonful of fluffy, aromatic Basmati rice, remember the rich journey that the grains have taken to land on your plate!
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