search  
 
   
 

 

 

 

 

 

 

 

 

 

 

 

About Us
Belief
Key People
History
Awards
About Basmati
 
 
bowl

Known to be the world’s most precious rice strain, basmati has a special meaning for us at KRBL. It is one of the most treasured grains, and is grown only once a year in the Indo-Gangetic Plain beneath the Himalayan sub ranges. The fertile alluvial soil, fresh and cold air and the sweet water from the ranges contribute primarily to the unique characteristics associated with the grain. It is a remarkably long variety of rice and has a distinct aroma and discrete nutty taste. When cooked, the Basmati is longer, lighter and fluffier than standard white rice, and does not stick together. 

Like Champaign of Champaign, Basmati also is geographically indexed to the northern region on the Indian Sub-continent, which includes Basmati growing areas in the states of Uttrakhand, Punjab, Haryana, Uttar Pradesh, adjoining areas of Jammu, Kashmir, Himachal Pradesh and Delhi. 

Quite like wine, it gets better with age. We age Basmati from a minimum of one to two years, to enhance and intensify its taste, aroma and cooking characteristics. Under good conditions it keeps well for up to 10 years. Old rice cooks up fluffy, with separate grains and releases a pleasant aroma.  

Basmati can be consumed in the multiple forms listed below. The consumption is typically based on recipe, eating habits, health needs and cultural geographical usage.



There is a multitude of variants available at the farm level. For ease of selection, they are typically categorized in the following 3 broad ways. 

Pusa 1121 Basmati
Pusa Basmati-1
Traditional Basmati

Pusa stands for Pusa Institute in Delhi is a commonly referred name for the Indian Agricultural Research Institute (IARI) New Delhi.  IARI is one of the premier research institutes of Indian Council of Agricultural Research, which comes under the Ministry of Agriculture, Govt. of India. It is headed and managed by India's top scientists who work continuously on maintaining optimal genetic pedigree of India's agricultural seeds. It is the developer of the most popular Pusa Basmati 1 and Pusa 1121 Basmati.


The latest entrant to the basmati basket, Pusa 1121 was also developed by Pusa Institute in April 2003 but has nothing in common (attribute wise) to the “Pusa Basmati” above. It is the longest basmati grain in the world- before as well as after cooking and gives 30% more volume than any other basmati variety. This variant can be recognized by its unique aroma and special sweet taste. This variant has excellent global acceptability that spans Middle East, Iran, Australia, Africa, Canada and even USA. It commands the most premium price and is most preferred amongst farmers today.

KRBL played a pivotal role in commercialization of this variety and introduced it to the world in its brand which met with tremendous success. 

FARMER'S SPEAK BUYER'S SPEAK
   For me, Pusa 1121 Basmati is Farmer's blessing. It has the highest yield amongst all basmati varieties, produces the highest income, the crop is easier to manage and has the highest demand amongst millers.        This variant has excellent acceptability amongst consumers. After just one sampling, the product has a guaranteed customer base with absolutely no product returns.  My store turnover is so high that it makes business sense for me to give it maximum shelf visibility.    
Kishan Kumar, Dadri, UP*   George Barlow, Houston, Texas*
 
 

A boon for farmers and their growing concerns, this variety has been developed after R&D from the Pusa institute in the early 1990’s. Keeping the limited cultivation area and the ever increasing demand in mind, the research yielded ways of producing a greater quantity on the same land through the natural process of hybridization. This variety revolutionized the Indian basmati industry and gained India’s entry to many inaccessible markets. The popularity and production increased multifolds in the decade that followed its development.

KRBL hereto played a crucial role in popularization of this variety via introduction of this variety in its brands.  This variety gained KRBL tremendous advantage in bridging the gap between farmers and consumers. 

FARMER'S VOICE BUYER'S VOICE
  Pusa Basmati 1 is easy to grow and manage. The yield is good. I will grow what I can sell easily. This variety is always in demand and millers pay me good prices.      For me it is a cheaper basmati option without compromising the basmati attributes. The grain is long and fluffy, is in good demand from consumers.  This is their everyday use basmati and has greatest acceptance in personal and professional kitchens.   
Virender Kumar Rohtak, Safeedo, Haryana*   Mubark Al Mansouri, Saudi Arabia*
 
 
This common phrase is used to refer to older varieties that are in still production. Two popular varieties 370 and HBC 19 amongst others are collectively called Traditional. Due to their lower yield they have gradually phased away and have been replaced by a newer variety - CSR-30. Today, a majority of export is CSR-30- which is a recently evolved variety. It has the lowest yield compared to the two varieties listed above.
FARMER'S VOICE BUYER'S VOICE
   I don't get the kind of money my neighbor gets (who grows the newer varieties), hence it is not my preferred choice but I still grow it in a small area because my father did so and his father did so! My son does not agree with me.”        It was the most expensive, aromatic, but now the newer varieties (1121) are overtaking in price and acceptability. There is a limited customer base for it, hence I carry a small number of pieces.   

Bhupinder Singh Hooda, Amritsar, Punjab*   Edwin Gilberstson, Norway*
 
 
 
      * The names of the individuals mentioned have been changed to retain anonymity.

 
 
 
 
  Home | Privacy Policy | Terms & Conditions | Site Map